Birkar and Zhang recently introduced the notion of generalized pair. These pairs are closely related to the canonical bundle formula and have been a fruitful tool for recent developments in birational geometry. In this talk, I will introduce a version of the canonical bundle formula for generalized pairs. This machinery allows us to develop a theory of adjunction and inversion thereof for generalized pairs. I will conclude by discussing some applications to a conjecture of Prokhorov and Shokurov.